Powerful Storytelling & Cut Through Communication™ – Open Workshop

Turn Stats Into Stories. Turn Stories Into Strategy.

When

20 November 2025

Where

Catapult (Room & Level TBA)

Powerful Storytelling & Cut Through Communication™

Join us for an immersive workshop where you’ll discover how to transform raw data into compelling narratives that resonate with teams, customers, and stakeholders alike. Learn how to bring context to complexity, create buy-in for key initiatives, and motivate action across your organization.

Program Overview

In times of uncertainty, storytelling becomes a competitive advantage—humanizing data, inspiring buy-in, and making ideas more relatable. It motivates teams, clarifies purpose, and helps customers and stakeholders connect with the meaning behind the numbers. In Powerful Storytelling & Cut Through Communication™, participants learn to align communication goals, articulate ideas clearly, and engage in persuasive, two-way conversations to drive business results.

In Eagles Flights Asia’s Powerful Storytelling & Cut Through Communication™, learners will learn how to understand the communication objectives, articulate, discuss idea and persuade to achieve commom business results through two-way interactions.

  • Communicate objectives and articulate the central message of the story and its relevance to the stake holders.
  • Present and demonstrate all the elements of the story crafting process.
  • Create a powerful hook to draw the audience into the story from the start.
  • Use vivid descriptors to allow the audience to personally experience the story being delivered.
  • Deliver an effective peak, the moment of insight of the story.
  • Articulate the central message of the story and its relevance to the current business situation.
  • End the story quickly and appropriately.
  • Demonstrate ability on two-way interactions and communication approaches.

Program Details

Program Fee
Full Program Fee
(With IBF subsidy) SG Citizen 40 years old & below
(With IBF subsidy) SG Citizen above 40 years old
Foreigner
$998 
$588.82
$389.22
$1087.82

Participants must successfully complete the assessment and be deemed Competent to qualify for IBF funding. Those assessed as Not Yet Competent may retake the assessment for a fee of $250.

SGPR below 40 years old

IBF STS Program Course Fee

$998.00

Enhanced Course Subsidy (50%)*

paid by IBF

$499.00

GST (9%)

paid by Client

$89.82

Nett Fee Payable

$588.82

SG 40 years old & Over

IBF STS Program Course Fee

$998.00

Enhanced Course Subsidy (70%)*

paid by IBF

$698.60

GST (9%)

paid by Client

$89.82

Nett Fee Payable

$389.22

Foreigners

IBF STS Program Course Fee

$998.00

Enhanced Course Subsidy

Not available

GST (9%)

paid by Client

$89.82

Nett Fee Payable

$1,087.82

Duration

1 Day

CPD

8 Hours

Target Learners

Professionals across all levels and industries.

PAX

15-30 Participants

Facilitator

Frances Yong

Frances Yong is a seasoned facilitator and presenter with close to two decades of experience empowering professionals through experiential learning. With a career that spans advertising, global banking, and cyber risk education, Frances has held senior leadership roles—including Global Director of Learning at a multinational bank—where she led the design and delivery of training programs across continents.

Facilitator

Andrew Thomas

Facilitator

Andrew Thomas has spent close to 40 years in communication, business growth, and leadership – over 35 years of this with leading organizations across Asia. Prior to leading Eagles Flight Asia, Andrew worked in the publishing arena, managing the business operations of the International Herald Tribune and Ogilvy / WPP Group for 15 Years Andrew is a passionate believer in the importance of the brand inside as a weapon to help shape resilient company cultures and dynamic, supportive, leadership styles.

Register here to secure your slot.

By registering, you confirm that you have read and accepted the terms and conditions of this workshop.

This course has been accredited under the Skills Framework for Financial Services and is eligible for funding under the IBF Standards Training Scheme (IBF-STS), subject to all eligibility criteria being met. Participants are advised to assess the suitability of the course and its relevance to his/her business activities or job roles.


The IBF-STS is available to eligible entities and individuals based on the prevalent funding eligibility, quantum and caps.  IBF-STS provides up to 70% course fee subsidy support for direct training costs subject to a cap of S3,000 per candidate per course subject to all eligibility criteria being met.

Find out more on www.ibf.org.sg

Terms and Conditions

These Terms and Conditions (“Terms”) govern participation in the training programs (the “Program”) organised by Eagles Flight Asia (the “Organiser”). By registering for the Program, the participant and/or the participant’s employer (collectively, the “Registrant”) acknowledge, accept, and agree to be bound by these Terms.


1. Eligibility and Registration

1.1 IBF Registration is strictly limited to individuals sponsored by a registered company. Self-sponsored registrations shall not be accepted.
1.2 Registrants are required to provide a valid corporate email address during registration. Registrations submitted using personal email addresses may be rejected at the sole discretion of the Organiser.
1.3 The Organiser reserves the absolute right to decline or cancel any registration that does not satisfy the prescribed eligibility criteria.
1.4 Registration shall be deemed confirmed only upon receipt of full payment or upon issuance of confirmation by the Organiser, whichever occurs later.


2. IBF-STS Funding and CPF Eligibility

2.1 Registrants applying under the Institute of Banking and Finance Standards Training Scheme (“IBF-STS”) must fully comply with all IBF eligibility requirements, including but not limited to those relating to participant status, employer eligibility, and CPF verification.

2.2 IBF-STS funding for training courses under the Critical Core Skills and Future-Enabled Skills categories shall be available only to the following:
(a) Singapore Citizens or Singapore Permanent Residents; and
(b) Individuals employed in the financial sector, defined as:
  (i) Financial Institutions regulated by the Monetary Authority of Singapore (“MAS”); or
  (ii) FinTech firms certified by the Singapore FinTech Association (“SFA”).

2.3 For purposes of eligibility verification, Registrants must provide, upon request, any of the following documentation evidencing employment with the relevant institution:
(a) CPF Statement;
(b) Recent payslip;
(c) Official staff pass; or
(d) Any other supporting documentation reasonably required to substantiate employment with an MAS-regulated Financial Institution or an SFA-certified FinTech firm.

2.4 In the case of licensed representatives or registered agents, the Organiser and/or Training Provider shall sight the staff pass and additionally verify the Registrant’s eligibility against the MAS Register of Representatives or the General Insurance Association (“GIA”) Agent Registration Board.

2.5 Disclaimer on IBF-Accredited Courses:
(a) All course fees remain strictly subject to final funding approval by IBF.
(b) Where funding is denied, withheld, reduced, or withdrawn for any reason — including but not limited to failed CPF eligibility checks, non-compliance with IBF requirements, or rejection by IBF — the Registrant shall remain fully liable to pay the unsubsidised balance of course fees as invoiced by the Organiser.
(c) In circumstances where a Registrant refuses, neglects, or fails to furnish the required supporting documentation to substantiate a funding claim, the Registrant shall likewise remain fully liable for the unsubsidised balance of the course fees.
(d) The Organiser shall not be liable for any decision made by IBF in relation to the approval, rejection, or quantum of funding.
(e) All outstanding fees must be paid in full by the Registrant. No negotiation, waiver, set-off, or reduction shall be permitted.

2.6 Continuing Professional Development (“CPD”) hours shall only be accorded to Registrants undertaking the IBF-accredited track of the Program, subject always to IBF’s prevailing requirements.


3. Assessment and Certification Requirements

3.1 Completion of the Program may be subject to the submission of assessments, including but not limited to video-based submissions.
3.2 The Organiser reserves the right to withhold certification of completion, participation records, or any associated benefits in the event that required assessments are not submitted, are incomplete, or do not meet the required standards of quality.
3.3 Certification issued is solely at the discretion of the Organiser and may be withheld in cases of non-compliance with Program requirements.


4. Fees, Payment, Refunds, and Transfers

4.1 Unless otherwise specified, all Program fees are payable in full upon registration.
4.2 All fees paid are strictly non-refundable, regardless of withdrawal, cancellation, or non-attendance by the Registrant.
4.3 In cases of withdrawal or non-attendance, the Organiser may, at its sole discretion and on a case-by-case basis, allow the registration to be transferred to the next available session or to another eligible Registrant from the same organisation, subject to such conditions as the Organiser may prescribe.
4.4 The Organiser reserves the right to revise Program fees and payment terms at any time prior to confirmation of registration.


5. Confidentiality and Data Protection

5.1 The Organiser shall collect, use, disclose, and process personal data of Registrants solely for purposes directly connected with the administration, delivery, and evaluation of the Program, including reporting to IBF or other relevant authorities.
5.2 All personal data shall be managed in compliance with the provisions of the Singapore Personal Data Protection Act 2012 (“PDPA”) and any other applicable laws.
5.3 The Organiser shall adopt commercially reasonable safeguards to ensure the confidentiality, integrity, and security of Registrants’ personal data.


6. Changes, Postponements, and Cancellations

6.1 The Organiser reserves the right to amend Program content, trainers, schedules, or delivery methods at its sole discretion and without prior notice, provided that such amendments do not materially diminish the overall learning objectives of the Program.
6.2 The Organiser reserves the right to cancel or postpone the Program in the event of unforeseen circumstances, including but not limited to insufficient enrolment, force majeure events, or changes in regulatory requirements. In such cases, Registrants may be offered a transfer to a future session or Program, at the Organiser’s sole discretion.
6.3 The Organiser shall not be liable for any direct, indirect, incidental, or consequential loss or damage suffered by Registrants arising from Program changes, postponements, or cancellations.


7. General Provisions

7.1 The Organiser reserves the right to amend these Terms at any time, and such amendments shall take effect immediately upon publication.
7.2 These Terms constitute the entire agreement between the Organiser and the Registrant and supersede all prior representations, understandings, or arrangements, whether oral or written.
7.3 If any provision of these Terms is held to be invalid or unenforceable, the remaining provisions shall remain in full force and effect.
7.4 These Terms shall be governed by and construed in accordance with the laws of the Republic of Singapore.
7.5 Any dispute arising out of or in connection with these Terms shall be submitted to the exclusive jurisdiction of the courts of Singapore.